![]() Roblox's popularity among young gamers is due in part to user-generated content, but that social aspect almost certainly makes its entry into China more difficult. It aims to raise $1 billion and is expected to go public later this month. The game's approval for release in China comes on the heels of Roblox's filing for an IPO in the United States. Students aged 10 to 15 years old viewing a presentation about Roblox and education ![]() " In a scenario where Roblox China achieves 10 million daily active users in its first year with average bookings per user in line with its global average, net bookings from China could eclipse US$500 million" they wrote. Īccording to the two analysts, because Tencent has a large backlog of games awaiting release, Roblox remained optimistic about the gaming platform's potential in China. Internationally, the platform allows users to create their own games as well as play those created by others. According to the prospectus, Tencent currently intends to publish and operate a localized version of the Roblox platform, Luobu. The partnership with Tencent, that began in 2019, is centered on a joint venture in which Roblox owns a 51 percent controlling stake and Songhua, a Tencent affiliate, owns a 49 percent stake. As such, Robux on Luobu can only be used to purchase passes and developer products. Robux are unable to be spent in the avatar shop.Luobu has their own Developer Forum, which essentially is the English version with fewer features.Players with verified real names may change their display name to Chinese text in Luobu.These usernames do not show up in Player search results. Chinese Roblox players get a username formatted as "Robloxian" followed by 9 random lowercase letters and numbers, as seen in various videos featured on the Luobu platform.When a Roblox player outside of Mainland China attempts to join a Chinese Roblox server, they will get Error Code 524 (You do not have permission to join this experience).The experience still exists as of July 2023. Note that the information for the experience says it was created in December 2018, well before the launch of Luobu. Various Luobu formatted usernames on a leaderboard, as seen in 模拟矿工 (Mining Simulator China). 2.2 "Opening of Luobu's "Endless Worlds" event.This potentially showed that Roblox either gave up on the project, on which much time had been spent, or they had other plans for LuoBu. On July 17, 2022, Roblox reportedly terminated all of the 5 million+ Luobu accounts. It is currently unknown when Luobu will return. WeChat and QQ accounts that participated in the testing are qualified to receive rewards once Luobu is officially released in a permanent form. The initial launch of Luobu was explained to be a testing session, with Roblox spokesperson James Kay noting that "a number of important transitory actions are necessary" as a new version of Luobu is built. ![]() A post was made on the Luobu website announcing this, thanking players for helping test and stating that the product will continue to be optimized for the time being. On December 8, 2021, Luobu was shut down indefinitely. Development live-streams and contests are hosted on the account. Roblox owns an account on Bilibili, a Chinese video-sharing website similar to YouTube. Roblox's Chinese website explained that the release of the platform would focus heavily on collaborations with schools and educators, and it was touted as a potential educational tool for science, technology, engineering and mathematics (STEM) students. A Chinese version of Roblox Studio was downloadable prior to this. Luobu was released as a mobile app for iOS and Android on July 13, 2021, alongside the official release of the Nezha Obby Event. Luobu (Simplified Chinese: 罗布乐思 Luóbùlèsī officially shortened to Luobu ), also known as Roblox China, was the Mainland China version of Roblox. Upon entering, users would be redirected to the login page of LuoBu.
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